BUS FPX 3030 Assessment 2 Place Analysis

BUS FPX 3030 Assessment 2 Place Analysis

Place Analysis

Place examination in item showcasing alludes to surveying the retail stores and dispersion courses through which an item is sold. Studying a variety of factors, such as consumer behavior, market trends, and competition, is necessary in order to determine the most effective and efficient means of reaching the intended audience. Place analysis in product marketing looks at how brick-and-mortar storefronts, online platforms, and other distribution channels are set up and used. It likewise involves evaluating the adequacy of current dispersion channels and searching for opportunities to increment or further develop dissemination. By analyzing locations, marketers can gain a better understanding of the shopping habits of their target audience and ensure that their products are available in the most convenient and convenient locations (Penke, 2020). As a result, there may be an increase in brand recognition and customer loyalty as well as an increase in sales and consumer satisfaction. For BUS FPX 3030 Assessment 2 Place Analysis contact us.

Areas of Red Bull Large-Scale Consumption and Sell

Red Bull is sold and consumed in 171 nations worldwide. In any case, certain regions have more elevated levels of utilization and deals than others. Since its introduction in Austria in 1987, Red Bull has enjoyed widespread popularity throughout Europe, particularly in Germany, Austria, Switzerland, and the United Kingdom. Red Bull is a notable caffeinated savor brand in the US, where it was first made accessible in 1997. In Asia, particularly Thailand, where it was first made public, as well as in Japan, South Korea, and Indonesia, Red Bull is well-liked. It is also commonly consumed in Australia and New Zealand. Red Bull can be purchased from a variety of retail establishments, including convenience stores, gas stations, supermarkets, and online shopping sites (Benjawan Promrueang, et al., 2021). Additionally, it is frequently observed in music festivals, clubs, and pubs. In order to further promote its brand and increase sales, Red Bull also sponsors a variety of sporting events and extreme sports competitions.

BUS FPX 3030 Assessment 2 Place Analysis

Instead of selling more conventional coffee beverages, Red Bull may target coffee shops and cafes to sell its energy drink with a coffee flavor. This may be appealing to people who want an instant energy boost without sacrificing the taste of their preferred coffee drinks. Red Bull may use online marketplaces like Amazon, Alibaba, and other local online merchants to expand their reach and target online shoppers who prefer to buy from the convenience of their own homes with the rise of e-commerce. According to Simulescu et al., Red Bull may promote its coffee-flavored energy drink at large gatherings like concerts, sporting events, and other events that draw a younger audience interested in energy drinks. 2019).

 As additional individuals become well-being cognizant, Red Bull should seriously mull over investing its espresso-seasoned effort drink on the racks of these shops to interest individuals who need a more natural and normal jolt of energy. Red Bull might want to sell its products in offices and workplaces where workers frequently need an energy boost to get through long hours or hard work. Giving the espresso-seasoned caffeinated drink rather than standard espresso or soft drink might be a charming change. However, Red Bull may take this into account when introducing their coffee-flavored energy drink (Simulescu et al., 2019). Eventually, the item’s prosperity not entirely settled by its evaluating, promoting plan, and how really it requests to its expected market.

Red Bull Current Distribution Channels

There are numerous ways to distribute Red Bull energy drinks, some of which are listed below:

Shopping centers: Retail establishments like supermarkets, convenience stores, gas stations, and pharmacies typically carry Red Bull energy drinks. Customers can conveniently shop for goods at these stores while running errands.

Services for food: Red Bull is also available for purchase in eateries, cafes, and bars that serve food. Clients are oftentimes given the item as a blender for cocktails or a jolt of energy during feasts (Benjawan Promrueang et al., 2021).

 Marketplace online: Red Bull is sold online through Walmart, Amazon, and other e-commerce websites. Customers can thus purchase the goods from the comfort of their homes and have them delivered to their doorstep immediately.

Events and sponsors: Through sponsorship deals and events, Red Bull promotes their brand and products. Red Bull upholds various games, outrageous games rivalries, and live events where their items are sold. According to Thomas et al., Red Bull maintains its online store, where customers can buy directly from the company. 2019). By avoiding traditional distribution channels, the company is able to develop a direct relationship with its customers as a result of this.

BUS FPX 3030 Assessment 2 Place Analysis

Direct to Purchaser: Red Bull’s dispersion channels are expected to furnish shoppers with basic admittance to their items in different settings. The organization arrives at clients through conventional and innovative circulation channels, including actual retail locations, online commercial centers, sponsorship, and occasions (Thomas et al., 2019). The company’s market dominance and success in the energy drink industry can be attributed to its diversified distribution strategy.

Red Bull employs a multi-channel strategy that combines conventional and innovative methods to bring their products to market. Red Bull has partnered with distribution companies to ensure that their products are available at conventional retail establishments like gas stations, supermarkets, and convenience stores. Red Bull is able to reach a large audience and make their products available to consumers thanks to these distribution relationships (McIntosh et al., 2023). Customers can buy Red Bull products directly from the company through its online store. By avoiding traditional distribution channels, the company is able to develop a direct relationship with its customers as a result of this. Get Complete BUS FPX 3030 Assessment 2 Place Analysis

 Additionally, customers can subscribe to Red Bull’s online subscription service to receive their preferred products on a regular basis. Red Bull, a well-known brand, sponsors music festivals and other sports-related events. In this way, Red Bull can reach a large audience and strengthen the connection between their brand and extreme sports and music. Red Bull is well-known for its innovative marketing strategies, which have aided the company in establishing a solid brand identity and establishing a connection with its target audience. For instance, the company has produced movies with viral stunts and tricks and sponsors athletes and events in extreme sports. According to Penke (2020), Red Bull makes use of a variety of social media platforms, including, but not limited to, Facebook, Instagram, and Twitter, in order to raise the visibility of its products and establish a dynamic connection with its target market. Extreme sports and music events are featured in the company’s social media channels.

Place Analysis Strategy and Impact on Economic Success

The methods and channels that are used to deliver a product to customers are referred to as location or distribution strategy. Red Bull’s placement strategy has had a significant impact on the company’s success. The establishment of a global distribution network has been the focus of Red Bull’s location strategy in order to guarantee that its products are accessible to customers worldwide. Red Bull’s area system has fundamentally underscored vital associations and coordinated efforts (McIntosh et al., 2023). For example, Red Bull has teamed up with corner shops, general stores, bars, and eateries to ensure that its items are presented in however many areas as could be allowed. To promote their products and reach a larger audience, they have partnered with sporting and musical events. The establishment of a substantial online presence has also been at the center of Red Bull’s location strategy. The company has improved its e-commerce platform to make its products easier to buy online. Businesses can now reach customers who live far away or prefer to shop online as result of this (Pérez et al., 2019).BUS FPX 3030 Assessment 2 Place Analysis.

Red Bull’s overall commercial success can be largely attributed to its location strategy. They have made their products more accessible to customers by establishing a vast distribution network, increasing the likelihood that they will choose Red Bull over other energy drink brands. Red Bull has also increased its clientele and increased the visibility of its brand through partnerships with various businesses, pubs, and restaurants (Thomas et al., 2019). Their excellent internet presence has also assisted them in remaining relevant and accessible in an increasingly digital age.

Recommendation to Improve Business Success

Red Bull ought to decide the main circulation channels for its new espresso-enhanced caffeinated drink, for example, odds and ends shops, general stores, and espresso bistros. After that, they ought to forge strong alliances with these channels in order to guarantee that the product is prominently displayed and is readily available for purchase. Energy drinks from Red Bull are sold all over the world through a well-established distribution network. They may be able to expand into new markets and introduce their new energy drink with a coffee flavor using this network (Avelar et al., 2020). In order to comprehend consumer preferences and demand for coffee-flavored energy drinks in various markets and countries, Red Bull ought to conduct market research. Companies will be able to better tailor their distribution strategy to meet the needs of their intended customer’s thanks to this.

BUS FPX 3030 Assessment 2 Place Analysis

To promote its new coffee-flavored energy drink, Red Bull ought to develop specialized marketing campaigns. They might, for instance, collaborate with social media influencers or coffee shops to attract attention and offer samples and promotions. Red Bull ought to make investments in online distribution channels as e-commerce expands to increase consumer access to its new product. Connecting with online businesses or developing their e-commerce platform might be part of this. Red Bull needs to keep an eye on and evaluate the efficiency of its distribution channels on a regular basis in order to identify areas where it can improve and make the necessary adjustments to boost its commercial success (Avelar et al., 2020).


The essential situation of Red Bull’s items in different areas has been a urgent figure the organization’s general victory and achievement. The organization has fostered a worldwide conveyance network that makes its things promptly accessible to clients all over the planet. Their products’ visibility has increased, sales have increased, and their market dominance has been maintained as a result. Red Bull has also been able to expand their distribution channels and establish a solid brand image thanks to its successful relationships with retailers and other businesses. Red Bull has made its products readily available for online purchase by investing in e-commerce, enabling them to reach a larger audience. The goal of Red Bull’s store strategy has been to make shopping for the company easy and seamless for customers. By making their products available in a variety of locations and utilizing technology to expand distribution channels, Red Bull has maintained their market dominance in the energy drink industry and maintained their lead over the competition. Overall, Red Bull’s location strategy has been very important to the company’s success. The company’s focus on building a strong distribution network will continue to be a big factor in the company’s growth and profitability in the future.


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Benjawan Promrueang, & Jaruporn Tangpattanakit. (2021). How corporate social responsibility (csr) impacts on corporate image and consumers’ trust with social trend as an extraneous variable: A case study of red bull beverage co., Ltd. UBRU International Journal, 1(3), 31–39. https://so04.tci-thaijo.org/index.php/ubruij/article/view/256620

Campos-Pérez, J., & Cámara-Martos, F. (2019, January 1). 10 – Influence of substances present in energy and sports drinks in improving athletic performance (A. M. Grumezescu & A. M. Holban, Eds.). ScienceDirect; Woodhead Publishing. https://www.sciencedirect.com/science/article/pii/B9780128158517000103

McIntosh, E., Ferguson, S. A., Dorrian, J., Coates, A. M., Leung, G., & Gupta, C. C. (2023). “Mars bar and a tin of red bull kept me and my patients alive”: Exploring barriers to healthy eating through facebook comments of shift workers. Nutrients, 15(4), 959. https://doi.org/10.3390/nu15040959

Penke, L. (2020). Red bull gaining momentum in European club football: The competitive advantage of rasen ballsport leipzig e.V. Bibliotecadigital.fgv.br. https://bibliotecadigital.fgv.br/dspace/handle/10438/29358

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Thomas, C. J., Rothschild, J., Earnest, C. P., & Blaisdell, A. (2019). The effects of energy drink consumption on cognitive and physical performance in elite league of legends players. Sports, 7(9), 196. https://doi.org/10.3390/sports7090196

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