BUS 3003 Unit 3 Assignment 1 Addressing a resource issue

Explain the role of an operations manager and how it impacts a company.

An Operations Manager is a critical and essential position within a company. The efficient management of an organization is mainly dependent on the role of the Operations Manager, who carries out a range of responsibilities. Among these responsibilities, one of the most important is creating and managing the agency’s budget. They carefully analyze financial data, monitor expenses, and make strategic decisions to ensure optimal resource allocation.

In addition to financial management, Operations Managers play a vital role in identifying and improving business practices and processes. They analyze the company’s current operations, identify areas for improvement, and implement changes to enhance productivity and efficiency. Operations Managers contribute to the organization’s overall success by streamlining workflows and optimizing resources.

BUS 3003 Unit 3 Assignment 1 Addressing a Resource Issue

Setting goals and targets is another important aspect of an Operations Manager’s role. The company’s mission and objectives are established through close collaboration between the team and executives. Based on these goals, they show quarterly sales targets and develop strategies to achieve them. By setting clear targets and aligning the team’s efforts, Operations Managers drive growth and success.

Ensuring that the company has a skilled and capable workforce is another crucial responsibility of an Operations Manager. They assess the organization’s staffing needs and determine when additional staff is required to maintain productivity. They are involved in recruitment and selection, ensuring the right talent is hired to meet the company’s objectives. Operations Managers also play a role in employee training and development, creating documentation and guidelines to support the marketing team. 

Identify the critical facts in the scenario.

One of the critical factors in the scenario is the existence of existing and new clients who require marketing services, precisely a social media marketing strategy. However, it is mentioned that neither RPZ nor Genaflek has the capacity or expertise to handle these accounts effectively. Based on this information, it can be assumed that Genaflek lacks employees with experience in social media marketing, making it necessary to merge the sales teams of RPZ and Genaflek. BUS 3003 Unit 3 Assignment 1 Addressing a Resource Issue

Based on the facts, describe your assumptions about the situation.

This assumption has a significant impact on the manager’s possible solutions. Assigning new clients to only experienced social media consultants may lead to delays in servicing the clients, potentially affecting their profitability. On the other hand, appointing inexperienced consultants to handle social media marketing for new clients could jeopardize the trust and satisfaction of the clients due to subpar results.

To address this situation, the Operations Manager should take immediate action. They need to develop a comprehensive plan that ensures all new and existing customers can access sales representatives for their social media marketing needs. This plan should include short-term measures to address the immediate requirements and long-term strategies to build the necessary expertise within the organization.

Furthermore, it is crucial to discuss these steps with the Operations Manager. This conversation would focus on discussing the proposed strategy, setting clear timelines for implementation, and ensuring that the plan is executed within a reasonable timeframe. Additionally, emphasizing the importance of training both sales teams together, despite the RPZ team’s existing experience in social media marketing, will reinforce a sense of unity and create a level playing field for all employees.

BUS 3003 Unit 3 Assignment 1 Addressing a Resource Issue

By taking these steps, the Operations Manager can effectively address the challenges posed by the need for more social media marketing expertise within the organization. This proactive approach will ensure clients receive seamless support and services while mitigating potential risks associated with inexperienced consultants. Ultimately, the Operations Manager’s actions will contribute to the overall success and growth of the company.